Love the Mug. Love the Planet
CONTEST
OFFICIAL RULES AND REGULATIONS

1. TO ENTER the “Love the Mug. Love the Planet.”contest (the “Contest”) simply visit the web site located at www.starbucks.ctv.ca, click on the Contest page, complete and submit your entry by following the instructions found on the site. In the event of a dispute, entries received on-line shall be deemed to be submitted by the "Authorized Account Holder" of the email address submitted at the time of entry. "Authorized Account Holder" is defined as the natural person who is assigned to an e-mail address by an internet access provider, on-line service provider, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. All entries must include your first and last name, address, email address, age and ten digit day time and evening telephone number. Limit of one (1) entry per individual per day. If it is discovered that you attempted to enter more than once per day, all your entries will be void. Contest starts at 10:00 a.m. Eastern Time ("ET") on Friday, April 09, 2010 and closes on Thursday, April 15, 2010 at 11:59:59 p.m. ET (the “Contest Period”). There are four (4) grand prizes (each a “Grand Prize”) and twenty (20) secondary prizes (each, a "Secondary Prize") (collectively, the "Prizes" and each, a "Prize") to be won from among all the eligible entries received during the Contest Period. The Prizes will be regionally allocated with two Grand Prizes and ten Secondary Prizes allocated to the pool of entries for each of The Greater Toronto Area and Vancouver. Limit of one Prize per household. No purchase necessary to enter of win. Void where prohibited.

2. The contest sponsors are CTV Television Inc. and Starbucks Coffee Canada (hereinafter referred to as the “Contest Sponsors”).

3. To enter and to be eligible to win, entrant must be a legal resident of Vancouver or The Greater Toronto Area, (The Greater Toronto Area is defined as the City of Toronto, City of Hamilton, City of Guelph and the Regional Municipalities of Durham, Halton, Peel, York and Niagara) and be over the age of majority in the province or territory in which he/she resides. Employees and their parents, siblings and children, and persons domiciled with an employee of any of the Contest Sponsors, their respective agents, parent, affiliated or related companies, subsidiaries, divisions, prize sponsors, and promotional and advertising agencies and administrators, are ineligible to enter. A winner of a CTV contest within the three (3) months preceding the start of this contest (including persons designated by such winners to take ownership of prizes) and persons domiciled with a winner are not eligible to enter.

4. Grand Prizes - There are four (4) Grand Prizes each consisting of one (1) $1,000 Starbucks Gift Card and one (1) Starbucks Reusable Tumbler. Approximate retail value of each Grand Prize is One Thousand Ten Dollars ($1,010.00) Cdn.

5. Secondary Prizes - There are twenty (20) Secondary Prizes each consisting of one (1) Customized Starbucks/CTV Tumbler, two (2) $5 Starbucks Gift Cards and one (1) Package of Starbucks Via Coffee. Approximate retail value of each Secondary Prize is Twenty-Five Dollars ($25.00) Cdn.

6. Prizes must be accepted as awarded. The Prizes may not be sold, transferred and are not convertible to cash. Contest Sponsors reserve the right to substitute the Prizes in whole or in part in the event that all or any component of the Prizes are unavailable. Prize winner is solely responsible for all costs not expressly described herein.

7. On or after Monday, April 19, 2010 at approximately 10:00 a.m., a random draw for the Grand Prizes and Secondary Prizes will take place at CTV Television Inc., Toronto, Ontario from among all eligible entries received during the Contest Period. The first two (2) entries drawn from the pool of entries from The Greater Toronto Area and the first two (2) entries drawn from the pool of entries from Vancouver will be eligible to win the Grand Prize. For the Secondary Prizes, the next ten entries drawn from the pool of entries from The Greater Toronto Area, and the next ten entries drawn from the pool of entries from Vancouver will be eligible to win a Secondary Prize. The odds of winning a Prize will depend upon the total number of eligible entries received from each regional pool, namely The Greater Toronto Area and Vancouver during the Contest Period. CTV Television Inc., acting reasonably, will attempt to contact potential winner by telephone within two (2) business days after the draw. In the event the potential winner cannot be contacted within 2 business days after the draw, he or she will be disqualified and an alternate potential winner will be drawn. Proof of identification must be provided upon request. In order to be declared a winner, potential winner must first correctly answer, unaided, a time limited mathematical skill testing question administered by CTV Television Inc.. Before being awarded a Prize, potential winner will be required to sign and return within the time stipulated by the Contest Sponsors, a full release and indemnity form stating that he/she has read and understood these official rules and regulations (“Rules”), grants all consents required, authorizes the Contest Sponsors to broadcast, publish and disseminate his/her name, city of residence, photograph, likeness, sobriquet and voice, in connection with any promotion or publicity, and/or for general news, entertainment and information purposes at no additional compensation to the potential winner, beyond the awarding of or participation in the Prize, accepts the Prize as offered and releases the Contest Sponsors from any and all liability of any kind arising out of the potential winner’s participation in this Contest and receipt and use of the Prize. In the event that the potential winner does not comply with all the provisions as contemplated in these Rules, Contest Sponsors shall have the right to disqualify potential winner, and draw an alternate potential winner and the Contest Sponsors shall be fully and completely released and discharged from any liability or responsibility in this regard. The provisions and procedures referred to above relating to selection and notification of a potential winner, shall be applied, with the necessary amendments, until a qualified winner has been duly selected, but in any event, no later then Monday, April 19, 2010.

8. By entering this Contest the entrants and participants automatically agree to accept and abide by these Rules. All decisions of the Contest Sponsors with respect to any aspect of this Contest, including without limitation the eligibility of entries, are final and binding on all entrants in all matters as they relate to this Contest.

9. All entries become property of Contest Sponsors who assume no responsibility for garbled, lost, late, delayed, destroyed or misdirected mail, voice messages, e-mail or any computer errors or malfunctions. No correspondence will be entered into except with entrants requesting Rules by mail or requesting names of prize winners (for which a self-addressed, postage paid envelope must be included). Contest Sponsors do not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, seeding or printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer line or network, computer equipment, software or any combination thereof. Entry materials-data that have been tampered with or altered are void. If for any reason, in the opinion of the Contest Sponsors, in their sole discretion, the Contest is not capable of running as originally planned, or if the administration, security, fairness, integrity or the proper conduct of the Contest is corrupted or adversely affected, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond their control, Contest Sponsors reserve their right to cancel, terminate, modify, amend, extend or suspend the Contest including canceling any method of entry, and select a winner from previously received eligible entries. Contest Sponsors reserve their right to modify the Rules without materially affecting the terms and conditions hereof. The Contest Sponsors reserve their right in their sole discretion to disqualify any individual they find to be tampering with the entry process or the operation of the Contest or to be acting in violation of the Rules or otherwise in a disruptive manner. Contest Sponsors in their sole discretion, further reserve their right to terminate the on-line portion of the Contest and conduct the drawing from all on-line entries previously received during the Contest Period. Any attempts to deliberately damage the Contest web site or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such an attempt be made the Contest Sponsors reserve their right to seek remedies and damages to the fullest extent of the law. Contest Sponsors shall not be held responsible for any errors or negligence that may arise or occur in connection with the Contest including any damage to an entrant’s computer equipment, system, software or any combination thereof, as a result of their participation in this Contest or from downloading any material from the Contest web site, where applicable.

10. Contest is subject to all applicable federal, provincial and municipal laws and regulations. Personal information collected from entrants will be used by Contest Sponsors for the purpose of administering this Contest and, if consent is given at the time of entry, to provide the entrants with marketing information relating to new and existing products and upcoming promotions of Starbucks Coffee Canada by mail or e-mail. Entrants are able to opt in with respect to receiving such marketing information online. Starbucks Coffee Canada will not sell, share or otherwise disclose personal information of entrants with third parties, other than to third parties engaged by them to fulfill the above purposes or as permitted or required by law. By entering the Contest, entrants consent to the manner of collection, use and disclosure of personal information as set out in Starbucks Coffee Canada's Privacy policy at starbucks.ca/en-ca/privacypolicy.htm. Any inquiry concerning the personal information held by the Contest Sponsors should be addressed to Starbucks Coffee Canada at 5140 Yonge Street, Suite 1205, Toronto, ON, M2N 6L7.

11. In the event of any discrepancy or inconsistency between the terms and conditions of the Contest Rules and disclosures or other statements contained in any Contest related materials, including but not limited to the Contest entry form, or point of sale, television, print or online advertising, the terms and conditions of the Contest Rules shall prevail, govern and control.

12. All intellectual property, including but not limited to trade-marks, trade-names, logos, designs, promotional materials, web pages, source codes, drawings, illustrations, slogans and representations are owned by the Contest Sponsors and or their affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.