Will my mobility company (cell phone carrier) profit from my $1 donation? Each participating mobility company has agreed to pass through 100% of the revenue generated by the Dollars For Dogs program without administration fees or profit. This means that 100% of your $1 contribution will be used to support Dog Adoption Programs in shelters across Canada.
What mobile networks are participating in the Pedigree Dollars for Dogs program to raise money to support Dog Adoption programs across Canada?
The participating mobile network operators and companies are:
- Aliant Mobility
- Bell Mobility
- Fido
- MTS Mobility
- NorthernTel Mobility
- Rogers Wireless
- SaskTel Mobility
- Télébec Mobilité
- TELUS Mobility
- Virgin Mobile Canada
Is this a unique offering for Charities? If so, to what extent and how?
For now “Dollars for Dogs” is a unique offering and is seen by participating mobility companies as a pilot for future text-to-help programs. Through our mobile aggregation partner, Magnet Mobile Media, participating mobile network operators have been working on a collective program called TXTAID, a text service that will enable a fast and simpler way for the public to respond and make causal donations for national disaster relief, at home and abroad. This service is being conceived to emulate similar collaborative initiatives such as “text2help”, an American cross-carrier charity program. http://www.wirelessfoundation.org/Text2Help/index.cfm
To what extent is the Dollars For Dogs program a Canadian “first”?
It is the first time mobile network operators will pass forward 100% of the premium text proceeds. 100% of each $1.00 premium contribution will benefit dog adoption programs across Canada.